Sydney Sweeney, known for her role in 'Euphoria,' recently featured in a new advertising campaign for her lingerie label, Syrn. In the campaign, the actress appeared to offer a discreet tribute to her boyfriend, music executive Scooter Braun, by wearing a delicate necklace adorned with the initials 'SB'.
Promotional images released by Syrn showcased Sweeney modeling a light pink bra from the collection. Around her neck, the gold necklace with the two small letters was clearly visible. Another picture within the campaign carousel captured the 29-year-old star taking a mirror selfie, sporting the identical ensemble.
The Instagram post from Syrn was captioned, "Send Nudes, now yours. Syd wears the Smooth Cup Demi in Babe." The brand clarified that this new design retains the comfortable fit of its popular Romantic Demi bra but incorporates a smooth cup, making it ideal for wear beneath T-shirts.
Although neither Sweeney nor Syrn explicitly confirmed the significance of the necklace, the 'SB' initials directly correspond to those of her partner, Scooter Braun.
This subtle accessory emerges as Sweeney and Braun have progressively become more open about their relationship, following an initial period where their romance was kept largely private.
The Evolution of Their Relationship
The connection between Sweeney and Braun reportedly began in the summer of 2023, when they first met in Venice, coinciding with the wedding of Jeff Bezos and Lauren Sánchez, as reported by People. The publication initially stated in September 2023 that Sweeney and Braun were seeing each other informally.
Since then, their relationship has reportedly deepened.
An insider informed People earlier this month that Sweeney was not actively seeking a new relationship when she encountered Braun, having recently concluded her engagement to Jonathan Davino. The source explained, "When Sydney met Scooter, she wasn't looking for another relationship. And she truly meant this. She had ended her engagement. She really wanted to simplify her life, not complicate it."
Another individual close to the couple shared with People that their bond initially formed as a friendship, which then evolved organically into a romance. "They started as friends, and it kind of just happened," the source noted.
The publication also reported that both Sweeney and Braun were "surprised" by the development of their relationship but have since found "really happy" together.
Public Appearances and Social Media Tributes
Over the past year, the couple's relationship has noticeably moved into the public eye.
Braun was seen alongside Sweeney at the 'Euphoria' Season 3 premiere in April. Subsequently, they offered glimpses of shared travels throughout the summer months.
Earlier this month, they revisited Venice, the city where they first connected in 2023. During this trip, they were photographed holding hands and sharing a kiss.
This romantic getaway took place just prior to Sweeney's 29th birthday on September 12.
Braun commemorated the occasion with a public Instagram post dedicated to Sweeney, characterizing their bond as a "true partnership." He expressed, "You make me smile harder, laugh louder, adventure more, and dream bigger." He added, "You've made the ordinary feel exciting and the future feel like something I can't wait to get to." His heartfelt message concluded with, "Happy birthday Syd. Many more celebrations ahead. I love you."
Sweeney has also publicly acknowledged Braun on social media. For his 45th birthday in June, she posted an Instagram Story featuring a photo of herself kissing his cheek, captioning it with a reference to him as "the man with the biggest heart I know." In a separate story, Sweeney extended her gratitude to Braun for "all the living room dances and making me smile again," further remarking, "A good man is rare. A man like you is once in a lifetime."
Family Connections and Past Relationships
Beyond their public displays, their relationship has reportedly reached another significant milestone.
According to a source who spoke with People this month, Sweeney has been spending time with Braun's three children, from his previous marriage to Yael Cohen. The source commented on the seriousness of the relationship, stating, "They're very serious. Sydney's spending time with his kids and that's a big deal. Scooter's very careful about who he brings around them."
Braun's divorce from Cohen was finalized in 2022. Concurrently, Sweeney had concluded her long-term relationship and engagement to Jonathan Davino prior to her involvement with Braun.
